Comments on: Ghostwriting http://lindseymmonroe.com/2009/03/18/ghost-writing/ How do new social media contribute to organizational transparency & authenticity? Tue, 03 May 2011 09:15:22 +0000 hourly 1 http://wordpress.com/ By: Heather Thoreson http://lindseymmonroe.com/2009/03/18/ghost-writing/#comment-24 Wed, 18 Mar 2009 22:49:16 +0000 http://lindseymmonroe.com/?p=50#comment-24 Lindsay, I hope ghostwriting in the future does not become viewed as ethical. I feel like it doesn’t matter if someone studies how a CEO would write and answer questions. It still isn’t the CEO. Readers should know who is blogging because if it isn’t the CEO then they are being mislead.

The video we viewed for class, the one with Paul Levy, CEO Beth Israel Deaconess Hospital and Terry “tMac” McKenzie, of Sun Microsystems, talked about how they, as CEO’s of their company, should be the ones blogging. Paul Levy states specifically that he does not use a ghostwriter and he will never use a ghostwriter because his responses have to be in his voice. It has to have his personality written into his words because if it isn’t then people will see through that.

Here is the link back to the video if you want to watch it again:

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