Resume

Monroe to Return for Second Year as Marketing and Public Relations Coordinator for The Breeze

• Lindsey Monroe has been asked to fill the position of marketing and public relations coordinator at the James Madison University student newspaper, The Breeze, for another academic school year.
• Monroe hopes to increase the use of new social media tools to get readers and advertisers more involved in events hosted by The Breeze on campus and throughout Harrisonburg, Va.
• The position was only created six months ago; Monroe is the first person to ever work as the coordinator.
• She works closely with the advertising and editorial staffs to get their goals and objectives accomplished.
• She conducts market research, seeks new advertisers, plans promotional events for readers and internal events for staff members, and designs print and web advertisements.

• Below are two print advertisements Monroe designed in Adobe Illustrator CS3 that appeared in February and March 2009 issues of The Breeze.

• Monroe planned and implemented for The Breeze in February 2009. Readers of The Breeze submitted Valentine’s Day messages, or “Breezentines,” that appeared in the February 12th issue of The Breeze. The event got readers involved with the product, and Monroe was able to interact with publics on an interpersonal level.

Breezentine page 1

Breezentine page 2

• Monroe has developed two other campaigns for non-profit organizations in Harrisonburg:

1. Advertising plan for Cat’s Cradle. This plan was done by a group of five students for a class project during fall 2008 using the strategic planning process. Monroe co-wrote the goals, objectives and message;  conducted audience research and correlated it; contacted local churches and set up various advertising media at each location; and she created the corner advertisements and copy text to appear in church bulletins.
2. Marketing campaign and event for the American Shakespeare Center aimed at college students. Monroe implemented the campaign and planned a dinner-with-the-actors pre-show and post-show event during the fall of 2008 for a marketing internship.

• Monroe also has experience in the corporate environment after spending two summers working at Chevy Chase Bank in Bethesda, Md.

She worked in the Human Resources Department in summer 2007 doing internal communication work with  prospective employees and recruiters. She also worked directly with external consumer markets as a customer service representative during summer 2008.

• While Monroe has secured a job for the upcoming academic year, she is still in search of a challenging and creative communications internship for summer 2009.

Quotes:

“She’s one of the top students in the School of Media Arts and Design.” -JMU Corporate Communication Professor

“I always try and take at least one class with her each semester because I love working with her, especially in small group work. I do all the readings, but Lindsey puts things in perspective for me. She’s a big picture thinker.” -Fellow Media Arts and Design student

“We hired her for the position because of the amount of marketing communication experience she has.” – General Manager of The Breeze

Relative On-Campus Activities:

As vice president of The Association for Women in Communications (AWC), JMU Chapter, Monroe is the organizational liaison for professors, university personnel and guest speakers. She has also created marketing materials for the organization.

• The AWC media kit is used to pitch stories about the organization to on-campus publications, as well as recruit new members and guest speakers.
• The AWC Bruster’s fundraising flyer was used to promote the AWC fundraising event for the American Cancer Society at Bruster’s ice cream shop in spring 2008.
• The AWC brochure is used to recruit new members to AWC at student organization fairs and at on-campus and off-campus events hosted by AWC. The brochure is also used to teach faculty, staff and guest speakers more about AWC.

Monroe’s Knowledge of Corporate Transparency and Authenticity:

The video below features an interview with Monroe about transparent consumer relations in the world of Web 2.0. Monroe produced the video in April 2009 for a web communication class.

Podcast Episode 1: Ghostwriting Blogs

In this podcast episode, Monroe aims to teach listeners about the ethics of ghostwriting corporate CEO blogs. This podcast began in April 2009 as a project for Monroe’s web communication class.

Coursework Portfolio:

• The following news release was written by Monroe for a corporate media writing class in spring 2008.

“JMU Professor Receives $350,000 Grant for Childhood Development Research”

• The print design samples below were created by Monroe in an introduction to design class in spring 2008 for a CD album design project.

Outside of CD insert booklet:

Inside of CD insert booklet:

CD tray:

CD face:

• The following video was written, filmed and edited by Monroe for an introduction to audio/video class in spring 2008.

• The following article was written by Monroe in February 2009 for a feature writing class.

“Becoming Mayor of Harrisonburg Wasn’t Enough for Kai Degner”

• Monroe wrote the following paper for a web communication class that focuses on social media tools in corporate communication. Monroe presents her thoughts on how to successfully use Web 2.0 platforms such as blogs and podcasts.

How to Create Successful Blogs and Podcasts

About:

Lindsey Monroe is a junior at James Madison University. She is seeking a Bachelor of Arts in media arts and design, with a focus in corporate communication. She’s also a Cultural Communication minor. She has been on the Academic Dean’s List for the past three years, though received the highest honor of Academic President’s List in fall 2007.

She enjoys public speaking and writing. While public relations and journalistic writing are her passions, she excels in writing literary essays as well.

When Monroe isn’t working on projects in the JMU computer labs, she spends her time reading New York Times fiction bestsellers and playing intramural sports with friends.

Print Version of Resume

Contact information:

LindseyMMonroe [at] gmail [dot] com

Lindsey Monroe on Linkedin